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Optivana Digital
Optivana Digital Optivana Digital

Gurgaon International Film & Literature Festival

Discover how we’ve transformed ideas into impact. From brand launches to performance-driven campaigns — explore the projects that define our expertise.

Client:
GIFLIF
Category:
Campaign Design & Strategy
Start Date:
Nov 4, 2015
End Date:
Jan 30, 2016
Tag:
Design, Campaign, Performance Marketing
Budgets:

In 2015-16, the Gurgaon International Film & Literature Festival (GIFLF) approached us to launch and promote their inaugural edition. With no prior presence or digital identity, our role was to conceptualize and execute a powerful campaign that could generate awareness, drive registrations, and build a credible online persona for the festival.

Preliminary Campaign: Slam Book Poetry

Before the main festival, the team hosted a pre-event program titled Slam Book Poetry, aimed at engaging youth and literature enthusiasts. We designed a digital-first promotional campaign, targeting NCR-based colleges and creative circles to generate early interest, participation, and traction.

The Challenge

Zero digital footprint: No prior online presence or branding.
Limited credibility: A brand-new event with no historic performance or brand recall.
Tight timelines: Campaign planning to execution was to be done swiftly.
Audience targeting: Reaching the right mix of literary, film, and cultural enthusiasts.

What We’ve Done

Campaign Design & Strategy: We mapped the entire journey from teaser to event promotion, using social media storytelling, influencer tie-ins, and interactive content.
Performance Marketing: Facebook and Instagram ads targeted regional audiences to boost event awareness and drive registrations.
Social Media Setup & Management: Built GIFLF’s presence from scratch on Facebook, Instagram, and Twitter — with content calendars, creative designs, and community building.
Buzz Creation: Created hype around keynote speakers like Piyush Mishra, Sudhir Mishra, and Subhash Ghai using countdowns, behind-the-scenes teasers, and media tie-ups.
Registration Funnels: Designed an easy-to-navigate registration process and promoted it via all digital touchpoints.

The Result

  • Successful Launch: The first edition of GIFLF witnessed a significant turnout and critical acclaim.
  • Slam Book Poetry Success: Packed audience and widespread youth engagement.
  • Digital Growth: From zero to a thriving online community within a few weeks.
  • Brand Recall Established: GIFLF became a recognizable name in the regional arts and culture circuit.

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