10 Types of Infographics and When to Use Them

August 29, 2024

Infographics are powerful tools that simplify complex data, making it visually appealing and easy to digest. With diverse types available, choosing the right infographic for your message is key. Here’s a guide to 10 popular infographic types and when to use them:

Statistical Infographics: Ideal for presenting survey results, poll data, or key performance metrics. Use them when you need to emphasize numerical evidence.

Timeline Infographics: Best for showcasing the evolution of a brand, product, or event over time. A clear, linear layout helps visualize progress or history.

Process Infographics: Use this type when explaining steps in a process—like a how-to guide, onboarding, or operational workflow. These are often structured with arrows or numbered stages.

Informational Infographics: Designed to educate. These work well for summarizing a concept, sharing a brief topic overview, or outlining a list of facts.

Comparison Infographics: Great for highlighting differences or similarities between two or more things—ideal for product comparisons, pros and cons, or before-and-after scenarios.

Hierarchical Infographics: Used to organize information by rank or level—such as organizational charts or food pyramids.

Geographic Infographics: Perfect for location-based data or regional statistics. Maps are central to these, combined with charts or icons.

List Infographics: Simple and effective for presenting grouped points, such as tips, checklists, or curated content.

Flowchart Infographics: Best for decision-making processes, FAQs, or diagnostic tools. Readers are guided through options and outcomes.

Interactive Infographics: Engage users with clickable elements or animations. Use them for storytelling or to allow exploration of data sets.